Welcome to episode 49 of the Online Course Creator Show.
What if you could create messaging for your course that truly captures its transformative power and reels in your ideal audience? Look no further! I had the incredible opportunity to chat with Morgan Spencer, a brand and messaging strategist who specialises in helping course creators develop memorable messaging that stands out from the crowd.
In this episode, you will learn:
- How the right content, words, and phrases bring your course to life and captivate your audience
- The differences between messaging, copywriting and branding, and how Morgan's creative process helps her clients shine in saturated markets
- How to turn specificity into your messaging superpower
- If your course name matters, and how to come up with a great name.
About Morgan Spencer:
Morgan Spencer is a brand and message strategist, idea generator, and host of Expertini the podcast. As a big-picture thinker who believes there really is no limit when it comes to your brand, Morgan spends her days crafting messaging, strategy, and ideas to reimagine a brand's future.
To discover more about Morgan and how she can steer your brand to its future, please follow @morganspencer.au or email her at hi@morganspencer.au
Enjoy the episode!
Lou xx
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